An Extraordinary opportunity to Impact What Fills People's Plates
After Bayer acquired the controversial Monsanto, they aimed to revolutionize agriculture with innovation. ‘LEAD MyBayer’ was then born which is an one stop platform to know the potential customers better through easier market analysis and nurture the business by conducting prioritized demand generation activities.
The objective was to modernize the processes of four key members
These individuals are tasked with nurturing enduring relationships with a designated customer portfolio.
PROBLEM
The data collection, validation, and customer information assessment are reliant on manual procedures, which can be as impermanent as writing in water.
Our GOAL
Create a consolidated platform for gathering data on both current and prospective customers. This platform will play a central role in streamlining market analysis and fostering business growth through prioritized demand generation efforts
Bringing the vision to life
Bayer opted to join forces with Cognizant, their esteemed technology partner. This undertaking was a colossal project with the aim of deploying the application in 49 countries worldwide within a span of five years.
Let's gain a quick perspective on Bayer's share in the global crop seed market
As an UX'er, what did I do?
I had the privilege of leading a team of designers in shaping the entire digital experience of these Salesforce’s native apps
Project kicked off in a grand fashion
We maintained continuous dialogue with the client to ensure that all team members remained well-informed and engaged.
We emphasized effective knowledge transfer to lay the groundwork for a successful end product. For more details, click here
Uncovering Our User Terrain
As a design team, we delved into two months of intensive user research. We conducted a series of workshops, some in-person and others remotely, engaging with users from various corners of the globe.
Decoding user interviews
We uncovered valuable insights, established user personas, understood the complete user journey, and devised an information architecture based on the research findings.
Our Most Significant Research Discovery: Working Offline is a Must
Among our key research findings, a pivotal one stands out – the complete absence of cellphone reception in remote regions, such as the Philippines, Vietnam, Laos, and more.
This leads us to a critical question: How can the app function in these areas without an internet connection?”
Designing and Testing
We crafted mock screens and ran tests with our end users to gather their feedback. Although initial understanding presented challenges, the overall response was encouraging. Multiple iterations were necessary to arrive at the improved version.
Time for a Visual Upgrade
Our talented visual designers have done a fantastic job enhancing the application. They followed Bayer’s guidelines and created components to streamline our developers’ work.
We build components based on Bayer’s design system guidelines
What’s the Verdict?
As of now, we’ve crossed the 10,000 downloads mark, and the numbers continue to rise. You can easily find the app on the Playstore. It’s a source of daily pride for me, seeing users apply the application we’ve designed in their everyday tasks. The impact extends far beyond Bayer; it resonates globally.
What Are Real Users Saying?
Commendations from Key Decision Makers
One of a designer’s greatest joys is hearing positive feedback from key business stakeholders. Their delight in the design team’s overall performance is genuinely heartening.
What's the Latest?
Even though I’ve moved on from Cognizant, I stay in touch with my former colleagues who’ve informed me that the team is diligently focused on rolling out the application in Vietnam, Taiwan, Thailand, and Indonesia.
Additionally, there’s a dedicated support team handling user feedback and taking prompt actions to resolve any issues.
